Assessment

Sales Insight:

OMG Sales Candidate Assessment

Why do candidates who look perfect on a CV fail to sell?
Do you know the true cost of hiring mistakes in your organization?
Your candidate may want to sell—but do they have the Sales DNA required to succeed?
Does interview performance truly reflect real-world sales performance?
If half of your sales hires do not complete their first year, is the problem with the candidates—or with your selection method?
Can personality tests truly predict sales success?

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75%

75% of candidates not recommended by OMG fail within the first 6 months. (2M+ Data)

$240K

Average total cost of a bad sales hire. (DePaul University)

35%

First-year turnover rate in sales teams. (HBR)

45-60 Mins
~250 multiple-choice questions
1 person (individual candidate)
Sales Insight

Comparison: Without OMG vs With OMG

Without OMG Analysis

With OMG Analysis

What It Measures

General personality traits

21 sales-specific parameters

Decision Basis

Intuition + CV + references = subjective

Data + benchmark + algorithm = objective

Decision Clarity

Unclear — “seems like a good candidate”

Clear Recommended / Not Recommended decision with justification

Role Fit

Same evaluation template for all roles

Role-specific calibration

Data Foundation

One-time interview impression

Global benchmark of 2M+ salespeople

Timeframe

Uncertainty at the moment of decision

Instant results with predictive insight

What is OMG Sales Candidate Assessment?

WILL TO SELL (Sales Drive 5 Criteria)

Desire, Outlook for the Future, Commitment, Responsibility, Competitiveness

TACTICAL SELLING (Tactical Sales Skills 10 Competencies)

Prospecting, Consultative Selling, Closing, Value-Based Selling, Social Selling, CRM Usage, Presentation Skills, Pipeline Management, Opportunity Qualification, Reaching Decision Makers

SALES DNA (Mindset 6 Criteria)

Need for Approval, Empathy, Emotional Control, Supportive Beliefs, Discomfort Discussing Money, Personal Responsibility

Performance Comparison: Low vs High Performers (N = 656)

Dimension	Bottom Performer	Top Performer	Difference
Tactical Selling	45.2	56.2	+11.0
Sales DNA (Mindset)	64.6	70.9	+6.3
Will to Sell	54.6	63.8	+9.2

What Value Does It Deliver to Your Organization?

Challenge	Cost	Solution (with OMG)	Outcome
Wrong sales hires due to CV and interview-based decisions	Total cost of a bad hire: recruitment + training + lost revenue + opportunity cost	Sales DNA analysis measuring motivation, capability, and tactical skills	96% reduction in hiring mistakes — right candidate, right role, first time
Long ramp-up time	New sales hires take 6–12 months to become productive	Predictive role matching to identify the role where the candidate will succeed fastest	50% shorter ramp-up time
Hidden performance barriers	Root causes of low performance remain undiagnosed	Identification of hidden blockers (need for approval, money discomfort, emotional attachment)	15–20% productivity improvement from existing teams
Misdiagnosis through generic tests	Personality tests cannot predict sales success	Sales-specific measurement (Tactical + DNA + Will to Sell)	Proven accuracy across 31,000+ companies
Role mismatch	Inside sales, field sales, and KAM roles evaluated using the same criteria	Role-specific compatibility scoring	Sustainable performance through proper role alignment

“The biggest reason for failure in sales is not lack of talent—it is placing the wrong person in the wrong role using the wrong data. OMG has proven this through evaluating over 2 million salespeople across 35 years. Hiring without measuring Sales DNA is like sailing without a compass.”

OMG Global Research

Data from 31,000+ Companies

OMG Sales Candidate Assessment — Product Overview

OMG Sales Candidate Assessment

Product Name

Sales Insight (OMG)

OMG (Objective Management Group)

Partner

TALS (Primary) | GROC | INSM | INHR | PERC | STRG

Challenge

ATT (Attract)

Flywheel

CRO, Sales Directors, HR Managers

Target Audience

~250 multiple-choice questions

Number of Questions

45-60 minutes

Completion Time

1 participant (individual candidate)

Minimum Participants

3 Dimensions: Will to Sell (5) + Sales DNA (6) + Tactical (10) = 21 parameters

Methodology

Online Platform (instant results)

Delivery Method

English (Turkish under confirmation)

Language Options

Recommended / Not Recommended decision, Sales Percentile, Figure-It-Out Factor, NSROI

Reporting

Global database of 2M+ salespeople

Benchmark

Role-specific calibration (inside sales, field sales, KAM, manager roles)

Customization

Assessment + Individual Report + Interview Questions + NSROI

Package Scope

Project Manager

Included (provided by SP1)

Coaching, Sales Force Audit, Team Evaluation

Optional Services

Sales and Marketing Statistics

Hiring Statistics

75% of candidates not recommended by OMG fail within the first 6 months (OMG Research)

$240K average cost of a bad sales hire (DePaul University)

50% interview accuracy rate (Schmidt & Hunter)

96% reduction in hiring errors with OMG

Daha Fazla Göster

Turnover Statistics

35% first-year sales turnover (HBR)

Reduced to 9% with OMG

Replacement cost equals 50–200% of annual salary

Daha Fazla Göster

Performance Statistics

92% predictive accuracy

2M+ global salesperson benchmark

Proven across 31,000+ companies

92% of recommended candidates perform in the top half within 12 months

Daha Fazla Göster

Sales Insight:

OMG Sales Candidate Assessment

Comparison: Without OMG vs With OMG

“The root cause of performance issues in your sales team is not lack of talent—it is unmeasured Sales DNA and incorrect role matching.”

What is OMG Sales Candidate Assessment?

WILL TO SELL (Sales Drive 5 Criteria)

TACTICAL SELLING (Tactical Sales Skills 10 Competencies)

SALES DNA (Mindset 6 Criteria)

Performance Comparison: Low vs High Performers (N = 656)

What Value Does It Deliver to Your Organization?

“The biggest reason for failure in sales is not lack of talent—it is placing the wrong person in the wrong role using the wrong data. OMG has proven this through evaluating over 2 million salespeople across 35 years. Hiring without measuring Sales DNA is like sailing without a compass.”

OMG Sales Candidate Assessment — Product Overview

OMG Sales Candidate Assessment

Sales Insight (OMG)

OMG (Objective Management Group)

TALS (Primary) | GROC | INSM | INHR | PERC | STRG

ATT (Attract)

CRO, Sales Directors, HR Managers

~250 multiple-choice questions

45-60 minutes

1 participant (individual candidate)

3 Dimensions: Will to Sell (5) + Sales DNA (6) + Tactical (10) = 21 parameters

Online Platform (instant results)

English (Turkish under confirmation)

Recommended / Not Recommended decision, Sales Percentile, Figure-It-Out Factor, NSROI

Global database of 2M+ salespeople

Role-specific calibration (inside sales, field sales, KAM, manager roles)

Assessment + Individual Report + Interview Questions + NSROI

Project Manager

Coaching, Sales Force Audit, Team Evaluation

Related Solutions

Sales and Marketing Statistics

Product

Resources

Company

Offices