Assessment

Sales Insight:

OMG Sales Manager Assessment

Did you promote your best salesperson to manager but see team performance decline?
How much of your sales managers’ time is dedicated to coaching?
Is the root cause of high turnover salespeople—or managers?
Are promotion decisions based on sales performance or leadership potential?
Have your managers’ Will to Manage and Sales DNA ever been measured?

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82%

82% of companies select the wrong person as a sales manager. (Gallup State of Manager)

60%

60% of first-time managers fail within their first 24 months. (CEB/Gartner Research)

60%

60% of employees leave their jobs because of a poor manager. (Gallup Workplace Study)

45-60 Mins
150-200 Questions
1 person (individual manager)
Sales Insight

Comparison: Managing Without Data vs Managing with OMG

Without Sales Management Assessment

With Sales Management Assessment

Promotion Criteria

Highest seller assumed to be the best manager

Leadership DNA potential measured with a 150–200 question assessment

Coaching Capability

Coaching ability unknown

Coaching competency measured through Coaching Skills Score

Team Impact

Manager’s influence on the team estimated

Team leadership analyzed through Team Development dimension

Strategy Execution

Pipeline and forecast management unclear

Accountability measured through Strategy Execution Score

Benchmark

Manager performance not compared to industry

Positioning using 2M+ global sales professional benchmark

Turnover Risk

Root cause of high turnover unclear

Leadership-driven turnover risks identified and prevented

Sales managers should spend 50% of their time coaching, yet in reality this figure averages only 25%.This gap explains why many teams fail to reach their full performance potential.

OMG research

What is OMG Sales Manager Assessment?

OMG Sales Manager Assessment (SMA) is a leadership evaluation tool developed by Objective Management Group to support management development and promotion decisions. The assessment includes 200 questions and is calibrated with a database of more than 2 million sales professionals. It identifies strengths and development areas across three core management dimensions:

WILL TO MANAGE

Measures an individual’s motivation and commitment to effectively lead a sales team.

TACTICAL

Measures tactical competencies required throughout the sales management cycle, including pipeline oversight, coaching, and execution discipline.

SALES DNA

Measures belief systems and behavioral patterns that either support or limit success in sales leadership.

What Value Does It Deliver to Your Organization?

Challenge	Cost	Solution (with OMG)	Outcome
Promoting top salespeople to manager roles reduces team performance	Cost of the wrong sales manager: $240K–$1.35M total loss (hiring + opportunity cost + team turnover)	Measure Leadership DNA before promotion using SMA	Make the right promotion decision — retain a great salesperson and gain an effective manager
Sales managers struggle to coach their teams	Teams without coaching show 28% lower win rates and 7% slower revenue growth	SMA Coaching Competency Score identifies coaching capability gaps	Teams with coaching managers reach 56% win rates (vs. 43% without)
High turnover in the sales team	60% of employees leave because of poor managers	Analyze leadership style and team impact with SMA	Teams under strong managers show 63% higher performance and lower turnover
Lack of accountability culture	Without accountability, only 43% of salespeople reach quota (vs. 70%+ benchmark)	SMA Strategy Execution Score measures accountability competency	Teams with strong accountability culture achieve 91% higher quota attainment
Weak hiring and team development capabilities	Bad hires cost 3–5× salary and delay productivity by 6+ months	SMA Team Development Score evaluates talent management capability	Strong managers ramp up new hires 40% faster and reduce early turnover

OMG Sales Manager Assessment — Product Overview

OMG Sales Manager Assessment

Product Name

Sales Insight (OMG)

OMG (Objective Management Group)

Partner

INSM | GROC | INHR | LERG | PERC | STRG

Challenge

ENG (Engage)

Flywheel

CRO, Sales Directors, Regional Managers, VP Sales

Target Audience

150–200 questions

Number of Questions

45-60 minutes

Completion Time

1 participant (individual manager)

Minimum Participants

3 Dimensions: Will to Manage (5) + Sales DNA (5) + Tactical (10) = 20 competencies

Methodology

Online Platform

Delivery Method

Turkish, English

Language Options

Management Percentile, Coaching Gap, Leadership DNA, Development Plan

Reporting

Global database of 2M+ sales professionals

Benchmark

Calibration specific to the managerial role

Customization

Assessment + Manager Insight Report + Leadership Development Plan

Package Scope

Project Manager

Included (provided by SP1)

Leadership Coaching, Team Assessment, Management Development

Optional Services

Sales & Marketing Statistics

Manager Selection Statistics

82% of companies select the wrong person as a manager (Gallup)

60% of employees leave due to a poor manager

60% of first-time managers fail within 24 months

Cost of a wrong manager: $240K–$1.35M

Daha Fazla Göster

Coaching Statistics

73% of managers spend less than one hour per week on coaching

Teams with coaching managers achieve a 56% win rate (vs. 43%)

2+ hours of weekly coaching leads to 19% higher team performance

Managers with a coaching gap show 28% lower win rates

Daha Fazla Göster

SMA Impact Statistics

92% accurate promotion decisions with SMA (vs. 18% with CV/interviews)

35+ years of leadership assessment data

2M+ sales professional global benchmark

The right manager produces 63% more top performers

Daha Fazla Göster

Sales Insight:

OMG Sales Manager Assessment

Comparison: Managing Without Data vs Managing with OMG

Sales managers should spend 50% of their time coaching, yet in reality this figure averages only 25%.This gap explains why many teams fail to reach their full performance potential.

What is OMG Sales Manager Assessment?

WILL TO MANAGE

TACTICAL

SALES DNA

What Value Does It Deliver to Your Organization?

OMG Sales Manager Assessment — Product Overview

OMG Sales Manager Assessment

Sales Insight (OMG)

OMG (Objective Management Group)

INSM | GROC | INHR | LERG | PERC | STRG

ENG (Engage)

CRO, Sales Directors, Regional Managers, VP Sales

150–200 questions

45-60 minutes

1 participant (individual manager)

3 Dimensions: Will to Manage (5) + Sales DNA (5) + Tactical (10) = 20 competencies

Online Platform

Turkish, English

Management Percentile, Coaching Gap, Leadership DNA, Development Plan

Global database of 2M+ sales professionals

Calibration specific to the managerial role

Assessment + Manager Insight Report + Leadership Development Plan

Project Manager

Leadership Coaching, Team Assessment, Management Development

Related Success Programme Solutions

Sales & Marketing Statistics

Product

Resources

Company

Offices