Assessment
Sales Insight:
OMG Sales Team Evaluation (SEIA)
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Are the right people in the right roles within your sales team?
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How effective are your sales managers at coaching?
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Is your team’s pipeline and forecast accuracy at the level you expect?
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Do your sales processes support high performance?
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Do you know your organization’s true sales capacity?
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Is your sales training and development budget invested in the right areas?
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45-60 Mins
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Varies depending on team size (role-based surveys, ~250 questions per person)
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Minimum 10 participants (team-based analysis)
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Sales Insight
Management Without Data
With SEIA
“SEIA provides an X-ray of your sales organization—revealing where performance is leaking and how it can be improved. Not individual change, but organizational transformation.”
What is OMG Sales Team Evaluation (SEIA)?
OMG’s Sales Effectiveness and Improvement Analysis (SEIA) is a comprehensive organizational assessment tool that analyzes the people, systems, and strategies of your sales organization in depth. Going beyond individual salesperson evaluations, it examines all organizational dimensions—from hiring criteria and management effectiveness to pipeline management and coaching culture. Calibrated with data from more than 2 million salespeople, this analysis is one of the few tools in the world capable of evaluating a sales organization at such depth, clearly identifying strengths and areas for improvement across four key dimensions.
PEOPLE (Human Dimension)
Analyzes each individual’s sales capability, willingness to sell (Will to Sell), and sales mindset (Sales DNA / Mindset) within the organization.
SYSTEMS (Systems Dimension)
Evaluates how structured and effective sales processes are by examining pipeline management, CRM discipline, and forecast accuracy.
STRATEGIES (Strategy Dimension)
Assesses how clear, consistent, and scalable the organization’s hiring criteria, training and development strategy, growth plan, and go-to-market approach are.
MANAGEMENT (Management Dimension)
Evaluates the effectiveness of sales managers based on coaching quality, accountability approach, leadership style, and motivation methods.
“SEIA revealed that our sales managers were not actually coaching—they were simply tracking numbers. After changing our approach, revenue increased by 27%.”
OMG Sales Team Evaluation (SEIA) — Product Overview
OMG Sales Team Evaluation (SEIA)
Sales Insight (OMG)
OMG (Objective Management Group)
INSM (Primary) | GROC | INHR | LERG | PERC | STRG
ENG (Engage)
CRO
Varies depending on team size (role-based surveys, ~250 questions per person)
2–3 hours for benchmark setup + ~1 hour per participant
Minimum 10 participants (team-based analysis)
4 Dimensions: People + Systems + Strategy + Management Effectiveness
Online Platform
English (Turkish under confirmation)
SEIA Organizational Report, Financial Growth Forecast, Management Effectiveness Analysis, Priority Improvement Roadmap
Global database of 2M+ salespeople
Calibration based on industry, role, and organizational structure (2–3 hours benchmark setup)
SEIA Assessment + Organizational Report + Improvement Roadmap + Financial Projection
Project Manager
Sales Force Transformation (CON), Individual Evaluations, Sales Coaching, Management Development
Sales & Marketing Statistics
Organizational Statistics
Management Statistics
Strategic Statistics
