Assessment

Sales Insight:

OMG Salesperson Evaluation

Why do your high-potential salespeople fail to reach quota?
Why do your sales training programs fail to deliver expected results?
Do you have a personalized development plan for each salesperson?
Is the performance gap in your team caused by talent—or by unmeasured barriers?
Is your sales coaching based on intuition or on data?
Hunter, Farmer, or Closer — how can you manage effectively without truly knowing the difference?

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Only 6% of salespeople perform at the Elite level. (OMG Research, 2M+ Data)

8.5x

Salespeople in the top 5% performance segment are 8.5× more effective than those in the bottom 10%. (OMG Global Benchmark)

+13%

Salespeople who receive coaching perform 13% higher in sales percentile rankings. (OMG Coachability Study)

45-60 Mins
~250 multiple-choice and open-ended questions
1 person (individual salesperson)
Sales Insight

Comparison: Managing Without Data vs Managing with OMG

Managing Without Data

Managing with OMG Analysis

Coaching Foundation

Intuition and assumptions — “I think they are weak in this area.”

Proven development plan based on 400+ data points

Development Plan

Same training for everyone — generic approach

Personalized, based on actual skill gaps

Performance Prediction

Estimated from past results

Predictive insights through Sales DNA analysis

Role Alignment

Everyone treated as the same type of salesperson

Role-based analysis: Hunter / Farmer / KAM / Inside / Field

Benchmark

Internal comparison only

Positioning using 2M+ global salesperson benchmark

Training ROI

Unclear who should receive training

Training investment optimized with Coachability Score

"Only 6% of your salespeople are at the Elite level. To bring the rest there, you must first know where they stand—not through guesswork, but through data.”

What is OMG Salesperson Evaluation?

WILL TO SELL (5 Criteria)

Desire, Future Outlook, Commitment, Responsibility, Competitiveness

TACTICAL SELLING (10 Competencies)

Prospecting, Consultative Selling, Closing, Value-Based Selling, Social Selling, CRM Usage, Presentation Skills, Pipeline Management, Opportunity Qualification, Reaching Decision Makers

SALES DNA (6 Criteria)

Need for Approval, Empathy, Emotional Control, Supportive Beliefs, Discomfort Discussing Money, Personal Responsibility

Coaching Impact — Coachability vs Performance (OMG Research)

Coachability Level	Sales Percentile	Performance Impact	Outcome
Highest Coachability	High Percentile	+13% improvement with weekly coaching	Exceeds targets
Medium Coachability	Mid Percentile	Gradual improvement with consistent support	Progressive development
Low Coachability	Low Percentile	Training investment produces low ROI	Role change may be required

What Value Does It Deliver to Your Organization?

Challenge	Cost	Solution (with OMG)	Outcome
High potential but low performance	Missed sales opportunities; 20–40% of annual quota at risk	Will to Sell analysis identifies motivational barriers	Root cause of motivation barriers identified; personalized intervention plan
Sales training fails to produce results	Low training ROI; generic training fails to address individual barriers	Sales DNA (Mindset) analysis reveals hidden obstacles such as need for approval and emotional control issues	Personalized development plan; training budget invested effectively
Hunting vs Farming confusion	Role–skill mismatch (hunter acting as farmer and vice versa)	Tactical Selling analysis identifies each salesperson’s true strengths	Salespeople focus on the activities where they are most effective
Unknown industry benchmark	Competitive disadvantage without understanding market positioning	Industry benchmark comparison with global database of 2M+ salespeople	Clear market positioning and strategy alignment
Coaching based on assumptions	Wasted coaching time and opportunity cost	Individual Insight Report + Coaching Plan for each salesperson	Data-driven coaching and 15–20% productivity improvement

OMG Salesperson Evaluation — Product Overview

OMG Salesperson Evaluation

Product Name

Sales Insight (OMG)

OMG (Objective Management Group)

Partner

INSM (Primary) | GROC | INHR | LERG | PERC | STRG

Challenge

ENG (Engage)

Flywheel

Sales Managers, Sales Leaders, Sales Coaches

Target Audience

~250 multiple-choice and open-ended questions

Number of Questions

45–60 minutes

Completion Time

1 participant (individual salesperson)

Minimum Participants

3 Dimensions: Will to Sell (5) + Sales DNA (6) + Tactical (10) = 21 parameters

Methodology

Online Platform (instant results)

Delivery Method

English (Turkish under confirmation)

Language Options

Sales Percentile, Skill Gap Analysis, Coachability Score, Development Plan

Reporting

Global database of 2M+ salespeople

Benchmark

Role-specific calibration (inside sales, field sales, KAM, hunting, farming)

Customization

Assessment + Individual Insight Report + Coaching Plan

Package Scope

Project Manager

Included (provided by SP1)

Sales Coaching, Team Evaluation, Sales Force Audit

Optional Services

Sales and Marketing Statistics

Performance Statistics

Only 6% of salespeople perform at the Elite level (OMG)

The top 5% are 8.5× more effective than the bottom 10%

400+ data points per salesperson

2M+ global benchmark

Daha Fazla Göster

Coaching Statistics

The most coachable salespeople achieve +13% higher Sales Percentile

Weekly coaching is significantly more effective than monthly or quarterly coaching

Teams with coaching managers achieve 19% higher performance

Daha Fazla Göster

Development Statistics

92% predictive accuracy

35+ years of sales-specific data

38,000+ companies analyzed

92% of recommended candidates perform in the top half within 12 months

Daha Fazla Göster

Sales Insight:

OMG Salesperson Evaluation

Comparison: Managing Without Data vs Managing with OMG

"Only 6% of your salespeople are at the Elite level. To bring the rest there, you must first know where they stand—not through guesswork, but through data.”

What is OMG Salesperson Evaluation?

WILL TO SELL (5 Criteria)

TACTICAL SELLING (10 Competencies)

SALES DNA (6 Criteria)

Coaching Impact — Coachability vs Performance (OMG Research)

What Value Does It Deliver to Your Organization?

OMG Salesperson Evaluation — Product Overview

OMG Salesperson Evaluation

Sales Insight (OMG)

OMG (Objective Management Group)

INSM (Primary) | GROC | INHR | LERG | PERC | STRG

ENG (Engage)

Sales Managers, Sales Leaders, Sales Coaches

~250 multiple-choice and open-ended questions

45–60 minutes

1 participant (individual salesperson)

3 Dimensions: Will to Sell (5) + Sales DNA (6) + Tactical (10) = 21 parameters

Online Platform (instant results)

English (Turkish under confirmation)

Sales Percentile, Skill Gap Analysis, Coachability Score, Development Plan

Global database of 2M+ salespeople

Role-specific calibration (inside sales, field sales, KAM, hunting, farming)

Assessment + Individual Insight Report + Coaching Plan

Project Manager

Sales Coaching, Team Evaluation, Sales Force Audit

Related Success Programme Solutions

Sales and Marketing Statistics

Product

Resources

Company

Offices