Executive Coaching
COA
LEA — Leaders
PER— PERFORM
SP
Clarity replaces avoidance.
Trust grows, feedback lands, and the team starts telling the truth.
01
The Challenge You Face
Ms. Duygu has been a CEO for 2.5 years.
In the past 12 months, three senior executives have left the organization. After each departure, she thought the same thing: “We must have hired the wrong people.”
During the exit interview, the most recent CFO said just one sentence: Subordinates don’t tell you everything.“No one can tell you the truth.”
For the first time, she paused. Because until that moment, everyone had been saying: “Everything is fine.”
As leaders rise to senior levels, the flow of information around them becomes increasingly distorted. Subordinates don’t tell you everything. Peers avoid speaking openly. Reality from the front lines never fully reaches you. And most of the time, you realize too late that the problem may not be the organization—but yourself.
RESEARCH SIGNAL:
95%
Research shows that 95% of people believe they are highly self-aware. In reality, only 10–15% are.
And the higher you rise, the lower this rate becomes—because honest feedback becomes harder to access.
—Tasha Eurich, Insight (HBR, 2018).
02
How Do You Overcome This Challenge?
SP — AI Coaching Tool
Hello! I'm SP, your AI Coaching tool.
AI + human coach
03
What Does This Coaching Do?
This coaching makes the invisible truth visible for senior leaders. It enables them to clearly see their own impact, blind spots, and real influence.
It says what no one else says—and helps leaders become honest with themselves.
Who is it for?
-
Newly appointed CEO / General Manager
-
Leaders who have been in top roles for 2+ years
-
C-level executives (CFO, COO, CMO, CHRO)
-
Board members / independent directors
“If the impact of your decisions is increasing while the clarity of information around you is decreasing—this program is for you.”
What Changes?
In the Leader
You recognize your blind spots. You stop misreading problems. Instead of blaming externally, you clearly see your own role—and accept that you are part of the problem.
In the Organization
The illusion that “everything is fine” breaks down. Real problems become visible. Decisions are made faster. Information is no longer withheld. Silence is no longer mistaken for alignment—but recognized as risk. INSEAD Knowledge (2025) acknowledges: Everyone agrees coaching is important—but demonstrating its impact remains one of the hardest challenges in leadership development.
In HR
The narrative of “they need to change first” disappears. Development starts from the top. Employees take development seriously—because real change is visible at the leadership level. The CEO’s awareness becomes HR’s greatest asset.
In Your Team
Your team stops managing you. They tell you the truth—not what you want to hear. Difficult conversations are no longer postponed. Issues are addressed before they escalate. Silence ends—reality begins.
04
How Does It Work?
This is not a conversation about awareness—it is behavioral change.
Research context
Executive coaching is not new. But what it truly changes is still unclear.
The world’s best programs have existed for decades —yet proving impact remains difficult. At the same time, “everyone is a coach.”
According to the ICF
2,000 in 1999
the number of certified coaches has grown
The number of certified coaches has grown from 2,000 in 1999 to over 50,000 today. The profession is not regulated—anyone can call themselves a coach.
The SP Difference
This coaching is not measured by who delivers it—but by what it changes.
The results are clear. Immediate. Lasting.
05
Tools & Package
FOR WHOM
Leaders
SESSION DURATION
60 Minutes
FORMAT
One-on-one
Online
In Person
Language
Turkish / English
Pre-work
360° leadership assessment + motivation and values profile
Reporting
Initial, progress, and final reports for the leader; optional sharing with sponsor or HR
06
How Do You Get Started?
Start for yourself
Apply directly for your individual development.
Start for your leader
Submit a request as HR/L&D on behalf of a leader
07
Coaching Ends. Development Doesn't.
We continue to support you even after the program ends. To ensure lasting impact, we stay with you through four ongoing pathways:
Mini Sessions
Short, focused sessions for critical board meetings, tough decisions, or “who will say this?” moments
SP AI Coach
A 24/7 AI-powered coaching tool to test decisions from different perspectives before acting
Micro Learning
Weekly, bite-sized content to reinforce habits like hearing the truth, managing blind spots, and breaking the “echo chamber”
SP Premium Training
Advanced programs in strategic decision-making, board communication, difficult conversations, and conflict management
Ready to Transform Your Team's Productivity?
Take the next step with a free needs analysis meeting to see how GTD can work for your organization.
-
Pre-Assessment Available
Crucial Skill Insights: Productivity Readiness Index
-
Recommended Follow-up
Power of Habit® · Crucial Conversations® for Accountability
