Leadership Culture

Crucial Influence® for Behavioral Change

Rooted in 50 years of social science research and teaches the renowned Six Sources of Influence model. The course reveals the personal, social, and structural sources that shape behavior and teaches a method for using these sources to influence people and results. 

star 4.9 (4 reviews) 3,500+ enrolled
Bahar Linkedin Picture2
Bahar Şen Master Trainer

Price $1995

One-time enrollment · All materials included

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Level
Intermediate
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Duration
3 Days
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Lessons
5 Video
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Format
In-Person

Program Overview

Crucial Influence® develops essential leadership skills for professionals at every level. Drawing on extensive research and real-world leadership experience, it helps participants understand why people behave the way they do and how to influence outcomes to create meaningful, lasting impact.

What You'll Learn

  • Diagnosing why behavioral change encounters resistance and identifying the real causes behind that resistance
  • Understanding the six sources of influence required for behavioral change and using them strategically
  • Designing multi-layered influence strategies instead of relying on a single intervention
  • Identifying vital behaviors to achieve maximum impact with minimal effort
  • Using the right leverage points as a leader to create sustainable cultural transformation

Who This Is For

  • Senior Executives
  • Leaders
  • Companies open to change
  • Organizations seeking to make change management a permanent organizational capability
  • Leaders who understand that change must begin with themselves
  • Leaders who see influencing people’s development and behavior as the essence of leadership
  • Leaders who want to understand why change initiatives fail
  • CHROs who want to translate cultural transformation into concrete behavioral change
  • Leaders who sincerely commit to driving change

Course Outline

In-Person · 3 Days
Day 1 Day 2 Day 3 6- Weeks
2.5 hours

SESSION 1

LEADERSHIPIS INFLUENCE, CLARIFY VITALBEHAVIORS, DIAGNOSE

What is influence? Identify the influence challenges you face as a leader that are keeping you from results. Clarify the vital behaviors that directly drive results. Examine the Six Sources of Influence— to discover the causes of any behavior.
2.5 hours

SESSION 2

DIAGNOSE CONT. & INFLUENCE WITH SIX SOURCES

Examine the Six Sources of Influence (continued). Diagnose the cause to prescribe the best solution. Learn how to engage multiple sources of influence to overwhelm persistent and resistant behaviors. Help others want to do vital behaviors by connecting to values Invest in deliberate practice to significantly enhance personal ability.
2.5 hours

SESSION 3

INFLUENCE WITH SIX SOURCES, CONT. & PUTTINGIT ALL TOGETHER

Harness the power of social influence. Identify and engage opinion leaders Make incentives and consequences work for you by supporting, not undermining, desired behaviors. Change the environment to make bad behaviors harder and good behaviors easier. Practice using all the skills of Crucial Influence on a real-life case. Make plans to execute on your own Influence Challenge plan

ONGOING LEARNING EXPERIENCE

Retain learning and refine your skills. Receive weekly email tips and skill builders. Watch videos from authors and experts on how to handle influence challenges. Read helpful articles from experts. Access worksheets, job aids, and other tools to help your daily application of the skills.

Product Specs

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Program Format

Live Virtual + In-Person Sessions

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Duration

3 Days

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Session Frequency

3 sessions · 2.5 hours each

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Total Hours

7.5 Hours of Instruction

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Cohort Size

Min 8 — Max 16

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Language

Turkish / English

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Level

Mid to Senior Executive

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Prerequisites

5+ years of leadership experience

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Materials

Training Kit

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Certificate

Included

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Access

Lifetime access to session recordings

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Support

1-on-1 coaching session included

Skills & Benefits

Skills You'll Develop

  • Clarify Measurable Results
  • Identify Vital Behaviors
  • Diagnose Why Change Seems Impossible
  • Connect to Values
  • Invest in Deliberate Practice
  • Encourage
  • Provide Assistance
  • Reward with Care
  • Change the Environment

Benefits

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Recognized Credential
Earn a digitally verified certificate recognized by leading organizations globally.
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Exclusive Peer Network
Join an alumni community of 3,000+ senior leaders across industries and continents.
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Personal Coaching
One-on-one session with Dr. Morrison to map your 90-day leadership plan.
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Lifetime Resource Access
Lifetime access to recordings, tools, templates, and updated course materials.
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Real-World Application
Case studies from Fortune 500 and global government leadership contexts.
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Global Perspective
Multi-cultural cohort design — exposure to diverse leadership styles and markets.

Your Instructor

Bahar Şen

Master Trainer

star 4.9 (Instructor Rating)
She brings 37 years of experience helping organizations across Turkey, Europe, and the Middle East transform leadership development and build high-performance cultures. Throughout her career, she has partnered with nearly all of Turkey’s Top 500 companies and supported over 1,000 organizations in driving meaningful change.
Course Book

Leading From the Front


Crucial Influence® for Behavioral Change equips leaders to diagnose the Six Sources of Influence behind behavior and apply them in combination to drive measurable change.

Participants work through real organizational challenges and build practical action plans to improve performance and results.

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5 million+

Books Sold

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300+

Fortune 500 companies

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2 million+

Participants Worldwide

14-crucial-influence
medal-1 Global Bestseller · David Allen
Communication Training

What to Expect

Crucial Influence incorporates group discussion, video case studies, personal reflection, and engaging exercises into an active learning experience that enables learners to develop an influence plan to solve their challenges. 

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Testimonial

What Participants Say

Our work speaks through the people and businesses that have experienced measurable transformation with our solutions.

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“We both apply the Influencer model ourselves and teach it to our clients. We trained our entire team and certified 18 people because our business results and culture prove that it works.”
Sarah-Jenkins

Rich Sheridan

CEO, Menlo Innovations

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