Crucial Influence® for Behavioral Change
Rooted in 50 years of social science research and teaches the renowned Six Sources of Influence model. The course reveals the personal, social, and structural sources that shape behavior and teaches a method for using these sources to influence people and results.
Price $1995
One-time enrollment · All materials included
Program Overview
Crucial Influence® develops essential leadership skills for professionals at every level. Drawing on extensive research and real-world leadership experience, it helps participants understand why people behave the way they do and how to influence outcomes to create meaningful, lasting impact.
What You'll Learn
- Diagnosing why behavioral change encounters resistance and identifying the real causes behind that resistance
- Understanding the six sources of influence required for behavioral change and using them strategically
- Designing multi-layered influence strategies instead of relying on a single intervention
- Identifying vital behaviors to achieve maximum impact with minimal effort
- Using the right leverage points as a leader to create sustainable cultural transformation
Who This Is For
- Senior Executives
- Leaders
- Companies open to change
- Organizations seeking to make change management a permanent organizational capability
- Leaders who understand that change must begin with themselves
- Leaders who see influencing people’s development and behavior as the essence of leadership
- Leaders who want to understand why change initiatives fail
- CHROs who want to translate cultural transformation into concrete behavioral change
- Leaders who sincerely commit to driving change
Course Outline
SESSION 1
LEADERSHIPIS INFLUENCE, CLARIFY VITALBEHAVIORS, DIAGNOSE
SESSION 2
DIAGNOSE CONT. & INFLUENCE WITH SIX SOURCES
SESSION 3
INFLUENCE WITH SIX SOURCES, CONT. & PUTTINGIT ALL TOGETHER
ONGOING LEARNING EXPERIENCE
Product Specs
Program Format
Live Virtual + In-Person Sessions
Duration
3 Days
Session Frequency
3 sessions · 2.5 hours each
Total Hours
7.5 Hours of Instruction
Cohort Size
Min 8 — Max 16
Language
Turkish / English
Level
Mid to Senior Executive
Prerequisites
5+ years of leadership experience
Materials
Training Kit
Certificate
Included
Access
Lifetime access to session recordings
Support
1-on-1 coaching session included
Skills & Benefits
Skills You'll Develop
- Clarify Measurable Results
- Identify Vital Behaviors
- Diagnose Why Change Seems Impossible
- Connect to Values
- Invest in Deliberate Practice
- Encourage
- Provide Assistance
- Reward with Care
- Change the Environment
Benefits
Recognized Credential
Exclusive Peer Network
Personal Coaching
Lifetime Resource Access
Real-World Application
Global Perspective
Your Instructor
Bahar Şen
Master Trainer
Leading From the Front
Crucial Influence® for Behavioral Change equips leaders to diagnose the Six Sources of Influence behind behavior and apply them in combination to drive measurable change.
Participants work through real organizational challenges and build practical action plans to improve performance and results.
5 million+
Books Sold
300+
Fortune 500 companies
2 million+
Participants Worldwide
What to Expect
Crucial Influence incorporates group discussion, video case studies, personal reflection, and engaging exercises into an active learning experience that enables learners to develop an influence plan to solve their challenges.
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What Participants Say
Our work speaks through the people and businesses that have experienced measurable transformation with our solutions.
Rich Sheridan
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