Professor Steven Reiss was a highly respected psychological researcher pioneered ground-breaking research into the science of motivation and developed and scientifically validated a leading theory of human motivation called 16 basic desires theory.
Everybody embraces all 16 basic desires but people prioritize them differently. How you prioritize the 16 basic desires is called your Reiss Motivation Profile
Who Are You? By means of the 16 basic desires, and unlike any other personality assessment, the Reiss Motivation Profile provides a comprehensive picture of who you are
What is important for you? Reiss Motivation Profile results identify which motives are most important to you and suggests how these motives play out at work, home, and in relationships
Why you do what you do? The results of your Reiss Motivation Profile reveal your strivings. It shows the motives likely to drive your actions for the rest of your life.
“My thesis is that human beings are motivated by purposes and values. The best way to understand people is in terms of their life purposes, goals, and values. This also is the best way to predict how people will behave at work, home, school, or on the athletic field...If you want to understand a person’s behavior, you need to determine what the person is trying to accomplish and what the person values.
Not what you value, but what the person you are trying to understand values. We have created a powerful method, called the Reiss Motivation Profile®, of determining an individual’s purposes and values.”
Professor Steven Reiss, PhD